Setanta schedulers not inspiring confidence
I have made several remarks over the past week recommending rugby fans subscribe to the new Setanta Sports launched on Canadian cable television a couple weeks ago. Fact is, for a Canadian fan starved for rugby, the network is a godsend. But that doesn't mean they're beyond criticism when it's warranted. Indeed, Setanta has had a number of scheduling clusterf#cks the past couple weeks that simply don't add up. Today was particularly illustrative and particularly frustrating.
For the past couple days Setanta's on-air TV schedule (i.e. "Tomorrow at 2:30 pm," and "Coming up to-day at 2:30 pm," etc.) have displayed regular listings for the Saturday August 18th, 2:30 pm ET International Rugby fixture: England vs. France LIVE from Marseille.
However, at 2:30 pm, viewers were still seeing 10 minutes worth of Newcastle vs. Aston Villa post-match comments and wrap. Ten minutes later was the Scottish SPL report.
At 3 pm, a half-hour after the scheduled start, Setanta then broadcast last weeks' tape-delayed England vs. France rugby test, instead of the LIVE match advertised.
Odder still, Setanta's TV schedule as listed online shows a completely different sport being televised. It lists the 2:30 pm slot as EPL Birmingham vs West Ham. As mentioned, the schedule is bogus, and viewers get the SPL report and last week's taped rugby match instead. I suspect some soccer fans would have been equally as frustrated as myself.
Piling on... Setanta's TV schedule listed online for the same day displays Noon programming as being Coca-Cola Cup Stoke City vs. Charlton. Another mistake. It was instead EPL Newcastle vs. Aston Villa LIVE, exactly as scheduled on Setanta's TV listing.
Does Setanta's right hand know what the left is doing?
It is not exactly inspiring confidence for a new network launch looking to entice new subscribers. I realize this network was shoved through in a hasty rush to meet the start of the EPL season, but it all seems fairly desperate, flimsy and amateur.
What I have learned is that Setanta's online and TV listing schedules are often in conflict, and neither can be believed. And this is not a one-time trip-up. It's been a regular feature of Setanta's schedules all week long.
I am not complaining about Setanta's programming. But I am embarrassed by their pathetic schedule coordination and lack of attention to detail. I am crossing my fingers it's not another bad re-run of Fox Sports World Canada redux, with all sorts of promises made, a great start, and then operators (if there are any) asleep at the switch, with an inevitable crash landing to reality.
Sports are important to me, but not so important that I'm going to waste scheduling my weekend around a regularly mistaken schedule.
Setanta needs to wake up and rectify the farcical, misleading and unprofessional scheduling. I am beginning to feel doubly stupid by publicly recommending this channel to others. Customers who pull their money out of their pocket expect better, and they deserve better. Thank the stars it's still a free preview, or my steel-toed Kodiak would've been right through my TV set.
And yes, I still stand by my earlier prediction that Setanta will become the most popular specialty digital cable channel in Canada. All the more reason for them to get on top of details. *Sigh* Thank God for TCM.